Online conference on climate change communication: Listening, Storytelling, Networking

Personally, visually, socially: this is how we communicate more effectively about the climate crisis. Around 250 people discussed language, political framing, psychology and social media at the online conference "Tell stories, listen up, make contacts". The experts at the online conference on climate communication on 30 June and 1 July 2020 agreed that the young climate movement "Fridays for Future" does many things right - and different - in its communication. "Journalism brings the climate issue onto the public agenda and thus into our heads," explains communication scientist Irene Neverla. But journalism alone does not create enough awareness of problems or responsibility. In contrast, people use social media to pick up journalistic topics, mobilize each other and become politically active. Environmental psychologist Per Espen Stoknes says: "Climate change should feel personal, urgent and close.“ For example, if we eat more vegetarian food, it is good for us and for the climate. Inspiring stories that we can identify with in our everyday lives are also helpful: From the mountain farmer who runs his old mowing machine on his own electricity, to the city council planting new trees. Helmut Hojesky, Chairman of the Alpine Climate Council, outlined what it will take to make the Alps climate-neutral and climate-neutral in 2050. His summary of the event: "A model for further video conferences!" All presentations and further information are available online: https://padlet.com/cipraga/alpaca_conference2020
 
The online conference of the Alpine Partnership for Local Climate Action (ALPACA) was made possible by the kind support of the German Federal Ministry for the Environment, Nature Conservation and Nuclear Safety, the Austrian Federal Ministry for Climate Protection, Environment, Energy, Mobility, Innovation and Technology and the Autonomous Province of Bolzano - South Tyrol.

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Photo Caption:
Oslo, Hamburg, Vienna, Bolzano: Around 250 participants from the Alps and far beyond joined the discussion. © CIPRA International

Alpine Partnership for Local Climate Action (ALPACA), Tuesday 7 July 2020